Rebecca Moroney — Wayscape: putting an AI assistant inside a five-product real estate ecosystem
Wayscape — bringing specialist AI and workflow automation to real estate and buyer's agents
Wayscape is a software ecosystem for real estate and buyer's agents powered by Dee, an AI assistant trained on a single language model built solely for property. In this episode, I chat with founder and CEO Rebecca Moroney about how her bootstrapped startup brings disparate agency tools, off-market listings, and automation into one platform.
Rebecca shares how her background scaling major IT divisions led her to build a system where an AI can take a buyer from initial inquiry all the way to a contract. With 25% of all properties purchased last year happening off-market, it is a fascinating look at how tech is reshaping agency back ends without trying to replace agents altogether.
What’s in this episode
(02:51): Rebecca introduces herself and her recent win at the PropTech Awards.
(03:21): The elevator pitch: bringing key real estate platforms into one efficient ecosystem.
(04:47): Breaking down the five pillars of the ecosystem, starting with Dee the AI assistant and Wavelink.
(06:08): WayHub (the CRM) and WayIQ, the core brain that brings everything together and handles property briefs in 30 seconds.
(08:32): WayTask: the Airtasker equivalent for real estate covering photography, inspections, and door-knocking.
(09:43): WaySkill: providing ongoing training, coaching, and AI-supported mentoring for agents.
(11:07): Rebecca's origin story: scaling tier-one IT businesses before pivoting into property and founding buyer's agency Wayfinder.
(15:40): How buyer's agent CRMs differ from sales agent CRMs (address-centric versus person-centric).
(22:15): Unpacking agentic AI: why a real estate-specific single language model beats ChatGPT for industry workflows.
(24:15): How different AI bots across platforms can communicate and share real-time data instead of waiting weeks for database updates.
(25:42): What is left for agents to do once Dee handles calls, bookings, and appraisals? Hint: more time actually talking to clients.
(31:11): Managing AI guardrails: avoiding context rot and why agents should let Dee learn behaviours organically over time.
(33:24): Guardrails against hallucinations: ensuring Dee sticks to government data facts rather than forecasting 15-year suburb performance.
(36:43): Transparency and tone: why Dee always discloses she is a bot and uses a real recorded voice instead of synthetic code.
(37:20): Scaling without investors: Wayscape is bootstrapped, has over 20 platform integrations, and starts selling to enterprise agencies this week.
(40:57): Looking ahead: why AI will soon be as ubiquitous and unthought-about as the mobile phone.
In their words
“For the very first time in Australia, if not globally, we are bringing together key platforms into the one ecosystem that really enables agents to be very efficient with what they're doing.” — Rebecca Moroney
“AI's been given a bit of a bad rap over the past couple of years, especially in the real estate industry because it's been more targeted towards displacing agents. And I don't believe that that needs to happen.” — Rebecca Moroney
“It can be whatever you want it to be, and even when it's in the hands of agents when they're using it, they can train that to be however they want it to be.” — Rebecca Moroney
About the guest
Rebecca Moroney is the founder and CEO of Wayscape. Prior to founding buyer's agency Wayfinder, she spent her career in IT scaling tier-one corporate organisations, building a strategic pursuit practice from scratch across Australia and APJ that generated $800 million in new business. She is a licensed buyer's agent, property investor, and PropTech Award winner.
Comments