Do you want to take a Thought Leadership position and increase the profile of your business? Would you like to conduct research that will set the agenda and have your clients, prospects and competitors talking about you?
At The Proptech Gurus, our consultants specialise in bespoke quantitative and qualitative research that uncovers major industry issues, or delves into the needs and expectations of your target markets.
Our Research Services will give you the leading edge on information and insights about your industry and market segments that you can choose to deliver to your target audiences, or keep confidential for exclusive commercial benefit.
We undertake research projects for proptechs, real estate agencies and groups, and property management companies. Our consultants have a track record of authoritative research and analysis, as well as expert delivery at industry events and internally to clients at Board-level and for senior executives.
By working with Proptech Gurus, you can repurpose your research for a client event or create an array of content marketing executions so you reach the widest possible audience to position yourself as a market leader.
What we cover
How the Proptech Gurus deliver it.
1
Market Research
We conduct surveys, focus groups, and other forms of research to gather data on consumer preferences, trends and buying behaviours in a specific market or industry.
2
Industry Analysis
Our consultants will give you the essential view on industry trends, challenges, and opportunities, and provide insights and recommendations on how to navigate the industry landscape to stay ahead of competitors.
3
Strategy Development
Using quantitative and/or qualitative data, we help clients develop and implement effective evidence-based strategies for growth, market entry, product development and other business objectives.
4
Competitive Intelligence
Our consultants will analyse the strengths and weaknesses of competitors in a specific market or industry, and provide insights and recommendations on how a business can improve its competitive position.
5
Client Satisfaction
Using surveys and focus groups, we gather data on customer satisfaction and how this is reflected in client retention rates. We provide insights and recommendations on how to improve the customer journey and increase retention.
6
Brand Research
Our research delves into brand perceptions, awareness and loyalty to deliver you insights and recommendations on marketing strategies to enhance brand equity and position.
7
Digital analytics
Using online tools and platforms, such as social media analytics and online surveys, we help you gather data on consumer behaviour and market trends locally or from across the world.
8
Data Visualisation
Our consultants and contractors analyse and interpret data using statistical software and tools, creating data visualisations and reports to communicate insights and recommendations.
9
Product Development
We design research to gather data on consumer preferences and needs related to issues such as product design, features and pricing.
10
Customer segmentation
Identify different customer segments based on factors such as demographics, psychographics and buying behaviour. This data will help you target each segment effectively.
11
Employee engagement
We understand the importance of employee engagement. Sometimes, it’s hard to gauge specifically whether your company is delivering the overall job satisfaction your staff are seeking. And when skills are in short supply, your retention of valued staff is essential. We gather data on employee satisfaction, motivation and engagement, and provide insights to improve workplace culture and productivity.