Simon Berglund — Reapit: turning four major platforms into one connected system
Reapit — integrating Console, AgentBox, AgentPoint and IRE into Reapit One
In this episode, I chat with Simon Berglund, the new General Manager for Australia and New Zealand at Reapit, about the colossal task of unifying the software that runs much of the nation's real estate. Reapit provides core SaaS platforms for real estate agencies, helping them manage properties, run trust accounts, and service clients. Simon brings a fascinating lens to proptech, having started his career as a scientist before moving through medical sales and private equity-backed platforms.
We dive straight into the engine room of private equity consolidation, discussing how Reapit acquired legacy Australian brands like Console, AgentBox, AgentPoint, and IRE to build Reapit One. Simon reveals a striking stat: two out of three Australian real estate agencies use Reapit technology of some sort, supporting around 368 staff locally within a global team of 800. We also unpack the reality of incoming Tranche Two anti-money laundering laws, how Reapit is partnering with federal government consortia like Equifax and IDVerse to protect tenant identity data, and why the golden profile matters more for AI than any generic chatbot.
What’s in this episode
(02:20): Simon joins us and immediately corrects my title – he is the General Manager for Australia and New Zealand, not CEO, though he has higher aspirations.
(02:43): Simon shares his career pivot from being a scientist who realised he was too gregarious for a lab, moving through medical sales into private equity-backed tech platforms.
(03:17): We discuss the private equity playbook of buying a collection of companies and creating a singular connected platform, which is exactly what Reapit is doing in real estate.
(04:14): Simon outlines Reapit's Australian acquisitions—Console, AgentBox, AgentPoint, and IRE—and how they are being integrated as modules atop a shared platform layer.
(06:05): Simon explains the complexities of amalgamating codebases and cultures developed over long periods by different organisations, noting that platform companies always have a continuous body of work.
(07:22): The core vision for Reapit: helping agents run their entire business on one platform across three pillars—managing what they have, growing it, and maintaining compliance.
(09:03): On the build-versus-buy debate and filling platform gaps, Simon notes that any platform company claiming zero gaps is being dishonest.
(10:24): How Reapit prioritises third-party integrations: Simon prefers a predetermined, planned approach to fill capability gaps rather than opening the floodgates to whoever turns up.
(12:13): Two out of three Australian real estate agents use Reapit technology, giving Simon's team deep market visibility and strong relationships with state real estate institutes.
(13:43): Reapit employs 800 people globally, with around 368 based across Australia and New Zealand.
(14:12): We examine Tranche Two anti-money laundering (AML) legislation; Simon stresses that adoption is not optional, so Reapit is baking compliance directly into normal workflows to ensure frictionless execution.
(22:37): Looking ahead to 2026, Simon highlights market dynamics, legislative complexity, and Reapit's involvement in a federal government consortium alongside Equifax, Mastercard, and IDVerse to protect tenant identity and income data.
(26:17): Turning to artificial intelligence, Simon places us firmly at the top of the hype cycle and explains how AI will first tackle mundane administrative tasks like emergency repair logging.
(28:43): Simon introduces the golden profile—a single source of truth for every agency contact—and how AI will use transactional data to predict when a managed property might come up for sale.
(31:31): We unpack agentic AI in practice, giving the example of a tenant logging a smashed window at midnight and having the system coordinate a 24/7 emergency repairer while the property manager sleeps.
(35:13): How property management roles will evolve as AI automates the mundane, freeing managers up to advise investors on rent increases and strategic portfolio growth.
(38:45): We discuss data governance, golden profiles, and data sovereignty—ensuring each agency's AI and workflow runs strictly on its own data without cross-customer aggregation.
(42:50): Simon wraps up by sharing what he is looking most forward to in 2026: accelerating the adoption of Reapit One and helping agents build healthy, compliant businesses for the future.
In their words
“Interestingly, I'm actually a scientist by original career and qualification, but I realised that I was too gregarious for locking myself in a laboratory all day. So I made my way into medical sales and then over many, many years progressed through the sales and marketing function into being a managing director and general manager type individual.” — Simon Berglund
“Any platform company that says that there are no gaps in their platform is probably being a little bit dishonest with itself. So there are gaps, and we will continue to fill them.” — Simon Berglund
“The goal is to take away the low-value, more mundane aspects of it, in order to focus the agent and other personnel within the business on higher value-adding activity.” — Simon Berglund
About the guest
Simon Berglund is the General Manager for Australia and New Zealand at Reapit, overseeing the integration of major software brands into Reapit One. A scientist by original training who transitioned through medical sales into managing director roles, Simon brings deep expertise in running private equity-backed tech consolidation platforms. He offers a grounded, pragmatic view on software integration, compliance, and how agentic AI will reshape property management.
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