Reapit: One Platform, Smarter Data, and the AI Agents Coming to a Property Manager Near You

When Simon Berglund joined Reapit as General Manager for Australia and New Zealand six months ago, he arrived with a rather unusual CV for a proptech executive. He started out as a scientist, quickly realised he was far too gregarious for a life in the laboratory, pivoted into medical sales, and eventually found himself running platform companies for private equity — integrating disparate, acquisition-heavy tech stacks into something coherent. That background makes him a fascinating person to talk to about what Reapit is doing right now, because what Reapit is doing is genuinely complex.

Bringing the Pieces Together with Reapit

Reapit is a UK-headquartered company that has grown through acquisition in Australia, snapping up Console, Agentbox, Agentpoint, and IRE. Each was built independently, with different cultures and different coding approaches. The task of knitting them into a single coherent platform — now called Reapit One — is, as Simon put it, "a body of work for a number of years."

The good news is they are well into it. All products now sit as modules on a shared platform layer — CRM, property management, leasing management, website management, utilities and services — with shared services including AI, business intelligence, automation, and third-party integrations running underneath.

Two out of three real estate agents in Australia are using Reapit technology in some form, and the company has 800 people globally, 368 of them in Australia.

The Compliance Pressure Is Real

Simon is direct about the challenges facing real estate agencies in 2026. Tranche 2 of the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) legislation is coming, and agencies have no choice but to comply — it is the law. Simon's approach is to make compliance as frictionless as possible: build the AML/CTF capability directly into existing workflows so that it happens as a by-product of normal business activity, rather than as a separate burden agents have to manage on top of everything else.

But legislation is only one part of the compliance picture. Reapit is also part of a consortium with Equifax, Mastercard, and IDVerse (a LexisNexis company) working on something genuinely important: protecting tenant identity and income data.

Right now, a tenant applying for a rental is routinely expected to send scanned identity documents and payslips to two, three, four, or five different agencies as they search for a home. That data then sits — as Simon drily observed — "God knows where" inside those agencies' systems. The federal government has flagged this as a problem, and Reapit's consortium has built a proof of concept that allows tenants to share verified data without it being transmitted and stored across multiple uncontrolled environments. A meaningful step forward for consumer privacy, and one that was not technically feasible even a few years ago.

The Golden Profile and the Data Sovereignty Question

Underpinning all of this is something Reapit calls the golden profile — the idea that every contact in a real estate agency's database should exist as a single, clean, authoritative record.

An agency running separate sales and property management systems might have the same person recorded differently in each — "Kay Davis" in one, "Kylie Davis" in the other. Those duplicates corrode data quality and undermine every automation and AI application built on top of them. The golden profile creates a single source of truth for every tenant, investor, homeowner, and buyer an agency touches.

Simon is also clear about what Reapit does not do with that data. Each agency's AI and data profile is individual to them; Reapit does not aggregate across its client base. The harder question, which Simon acknowledges openly, is around third-party data sources: when an agency has paid for access to external datasets, who owns it, who can use it, and who can build services on top of it? That conversation has to happen vendor by vendor, and there are no easy answers.

AI Where It Actually Matters

On AI, Simon is refreshingly grounded. We are right at the top of the hype cycle, he acknowledges, but the near-term value will not come from generative content tools — it will come from agentic AI handling the mundane, high-volume administrative tasks that currently consume property managers' time.

His example stuck with me: a tenant wakes up at midnight because a storm has sent a tree through their window. With agentic AI embedded in the platform, that repair request can be automatically routed to a 24/7 emergency glazier, the job gets booked, and the tenant gets a response — all without a property manager being dragged out of bed.

The longer-term play is more strategic. The golden profile, combined with AI analysis of transactional data, can surface insights agencies currently miss entirely — for instance, flagging to the head of sales that a managed investment property looks likely to come to market soon, and automatically creating a lead for the sales team. Information that currently sits siloed in property management never makes it to sales. AI changes that.

Simon is clear that AI will not replace property managers. What it will do is let them spend less time on reactive admin and more time on the conversations that actually grow a business — proactively advising investors on rental pricing, managing portfolio strategy, building relationships, rather than chasing maintenance requests.

An Industry at an Inflection Point

What struck me most about this conversation was how many pressures are converging at once. Legislation is tightening, data obligations are growing, and the push to do more with leaner teams is relentless. Reapit's bet is that agencies will increasingly want one connected platform — one that helps them manage what they have, grow what they have, and keep the business healthy and compliant — rather than juggling a fragmented stack of point solutions. Given that two in three Australian agencies are already running on some form of Reapit technology, they are well placed to make that case.

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You can listen to my full conversation with Simon Berglund on The Proptech Podcast — available on Spotify, Apple Podcasts, and wherever you get your podcasts.