Simplifying land sales with LandNow
LandNow — replacing emails and PDFs with real-time land availability for builders and developers
In this episode, I chat with LandNow CEO Tony McEntee and CTO Paul Wilson about how their real-time marketplace is digitising land sales for builders and developers. Up to 93% of land sales in Western Australia are referred by builders, yet the industry has stubbornly relied on antiquated methods like weekly EDMs, dropped-off price lists, and endless email tag. LandNow cuts through this friction by connecting developer CRMs directly to builder reps, saving them an estimated 40 hours a month.
We dig into why the greenfield sector is so overdue for disruption, how hard it is to build live inventory feeds, and why sticking strictly to a B2B model is paying off as they roll out nationally.
What’s in this episode
(03:04): Tony and Paul give us the LandNow elevator pitch as a B2B marketplace connecting builders with developers for real-time land availability.
(03:37): Why home and land building needs a central platform, moving away from hard copy price lists and weekly EDMs.
(05:43): The frustration of unreliable online inventory in the B2C space and why LandNow focuses strictly on B2B.
(07:21): How LandNow imports engineering CAD drawings to map utility connection points, retaining walls, and contours for builders.
(08:48): The scale of the market: roughly 650 greenfield projects nationally equating to 47,000 to 50,000 lot sales per annum.
(09:50): How LandNow saves a builder rep around 40 hours a month in administrative and search time.
(12:22): Breaking down the business model: charging both developers and builders, with a primary focus on the developer.
(14:51): Reflecting on their recent Perth launch with nearly 200 attendees across builders, developers, and settlement agents.
(17:01): Why LandNow avoids scraping data and instead builds direct integration partnerships with developers for live stock.
(21:55): Tony points out that the fundamental questions asked in land sales haven't changed in 18 years—it's just 2023 now.
(24:49): The origin story: how Tony, Paul, and co-founder Peter Joseph teamed up across Melbourne, Singapore, and Brisbane.
(26:10): LandNow's team size, sitting at 11 people distributed across Australia and development teams in Vietnam.
(29:45): Discussing the biggest early-stage challenge: time, competing priorities, and getting clients to invest time into new workflows.
(33:21): Paul shares his take on future tech trends, predicting industry consolidation and greater collaboration over closed ecosystems.
In their words
“If they can go to one simple website that's easy to use, which is what we've designed, it's a nice clean website, everything's available, we figure we can save the builder rep around 40 hours a month.” — Tony McEntee
“We've chosen to take the hard path, which is that live inventory that Tony talks about and the integration... and regularly we talk about is there an easier way, but we have to stick with that because I think that strengthens our USP.” — Paul Wilson
“I'd been in the industry 18 years, and when I was selling, developers and builders were asking the same questions. And the same questions are being asked today. What lot's available? What do you have available? Can I put a block on hold?” — Tony McEntee
About the guest
Tony McEntee is the CEO of LandNow, bringing 18 years of industry experience across sales and development. Paul Wilson is the CTO, with extensive technology leadership experience across Australia and Asia. Together with co-founder Peter Joseph, they are streamlining the greenfield land sales ecosystem for builders and developers.
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